Chinese fashion brand requires a dedicated North American website for targeted outreach in Canada.

CHRISTINE LI FASHION

Chinese fashion brand requires a dedicated North American website for targeted outreach in Canada.

CHRISTINE LI FASHION

Chinese fashion brand requires a dedicated North American website for targeted outreach in Canada.

CHRISTINE LI FASHION

Overview

Christine Li fashion founded in 2013, is the holistic branding of the Chinese independent designer focusing on the embodiment of youth and independence. Christine Li, the founder, and design director, brought her unique concepts to life with the great enthusiasm towards Chinese traditional culture, an enormous acquisition of knowledge from global study tours and decades of experience and practice.

My Roles:

Website Design
Content creation (translation)

CHRISTINE LI

WEBSITE

While Christine Li Fashion has already established itself as a prominent brand in China, it's essential to recognize that the Canadian market differs significantly in terms of market size, shopping behaviours, and preferences. The ongoing pandemic has created a substantial opportunity for e-commerce businesses. In light of this, sharing key research findings with the client regarding the industry is crucial to laying a solid foundation for the brand's expansion efforts in Canada.

Wireframe • Mockup

TARGET AUDIENCE

The initial stage involves website structure, user navigation planning, and wireframe creation. Collaborating with the client, we selected fitting product categories and items based on inventory and market preference, adapting the brand's vision for the North American market, including content translation. This lays the groundwork for development, ensuring an organized, visually appealing website.

DEVELOPMENT

The initial stage involves website structure, user navigation planning, and wireframe creation. Collaborating with the client, we selected fitting product categories and items based on inventory and market preference, adapting the brand's vision for the North American market, including content translation. This lays the groundwork for development, ensuring an organized, visually appealing website.

DEVELOPMENT

TARGET AUDIENCE

WEBSITE

While Christine Li Fashion has already established itself as a prominent brand in China, it's essential to recognize that the Canadian market differs significantly in terms of market size, shopping behaviours, and preferences. The ongoing pandemic has created a substantial opportunity for e-commerce businesses. In light of this, sharing key research findings with the client regarding the industry is crucial to laying a solid foundation for the brand's expansion efforts in Canada.

Wireframe

TARGET AUDIENCE

Christine Li Fashion's products are vibrant, colourful, and visually striking. As a result, the overall design elements of the website adhere to a minimalistic approach, with subdued colours confined to black and grey. This ensures the products take centre stage and communicate effectively. To maintain consistency, all product images are resized to portrait dimensions, creating a cohesive presentation.

DEVELOPMENT

Suits adorned with Chinese embroidered patterns are the brand's signature. A close-up of the intricate pattern behind the full set product image in the featured collection captures attention and showcases its uniqueness.

COLLECTIONS

Christine Li Fashion's products are vibrant, colourful, and visually striking. As a result, the overall design elements of the website adhere to a minimalistic approach, with subdued colours confined to black and grey. This ensures the products take centre stage and communicate effectively. To maintain consistency, all product images are resized to portrait dimensions, creating a cohesive presentation.

HOME PAGE

Designed product category pages with a user-friendly layout, ensuring easy navigation and a comfortable shopping experience. Streamlined checkout process adds convenience and security.

PRODUCT CATEGORY

ABOUT US

Catering to audience preferences, this page provides a concise brand overview and its offerings. For those seeking more information, dedicated detail pages are available.

OUR STORY

Highlights the brand's significant achievements in China, including brick-and-mortar stores in major cities, to foster customer confidence.

BRAND PHILOSOPHY

Offers an in-depth exploration of the brand's core values and cultural inspirations that shape its designs. Demonstrates the brand's expertise by showcasing production processes, such as traditional Chinese embroidery.