Overview
Little Clouds and Unicorns, created by Anne, a new at-home mom who always had an interest in doing self nails. She has decided to use her creativity to start a press-on nail business.
RESEARCH
As the beauty and cosmetic industry continues to evolve, press-on nails have gained popularity due to their convenience, versatility, and customization options. This trend has been particularly pronounced during and after the pandemic, as individuals have come to appreciate the benefits of press-on nails.
Product • Market • Audience
Starting in Canada, Little Clouds and Unicorns expanded to the US and Australia as its reputation and customer base grew, while also evaluating shipping options.
Target Market
• Artistic and Intricate Designs
• Special Occasion Designs
• Budget-Friendly Options
• Quality Materials & Minimal Damage
Consumer Preferences
Initially on Etsy for reputation, transitioning to direct Instagram orders to reduce setup costs, and eventually setting up a website for increased traffic and sales growth.
Sales Channels
The price structure was established through a combination of the initial price analysis and subsequent sales growth evaluation.
(Cloud / Stars / Rainbow / Unicorn Tier)
Price Analysis
LOGO | PACKAGING | MESSAGING
Established the brand identity based on client preference and market research, curating a distinct name, logo, colour palette, and visual elements that foster recognition and connection. This visual essence is then enriched by a unique brand narrative, articulating values and purpose. To ensure uniformity, I created comprehensive branding guidelines that guide faithful representation across all touchpoints, building trust and indelible impressions.
Branding
PRODUCT PHOTOGRAPHY | VISUALS
Curated the visual style and aesthetic of product photography, ensuring a seamless and harmonious presentation. My responsibilities extended to maintaining visual coherence across diverse elements, spanning marketing materials, product packaging, and a broad spectrum of content on social media platforms. I also took the initiative to refresh brand visual elements according to the changing seasons and holidays, ensuring a dynamic and engaging brand presence.
Art Direction
UX/UI DESIGN | CONTENT CREATION
Guiding the creation of the official business website — an essential platform for product showcase and sales. Responsible for website layout, design, and user experience to guarantee an intuitive and visually captivating interface. Crafting compelling product descriptions, visuals, and engaging content to captivate visitors and seamlessly guide them through the purchasing journey.
Web Development
Design • Development
MY ROLES
LOGO | PACKAGING | MESSAGING
Established the brand identity based on client preference and market research, curating a distinct name, logo, colour palette, and visual elements that foster recognition and connection. This visual essence is then enriched by a unique brand narrative, articulating values and purpose. To ensure uniformity, I created comprehensive branding guidelines that guide faithful representation across all touchpoints, building trust and indelible impressions.
Branding
PRODUCT PHOTOGRAPHY | VISUALS
Curated the visual style and aesthetic of product photography, ensuring a seamless and harmonious presentation. My responsibilities extended to maintaining visual coherence across diverse elements, spanning marketing materials, product packaging, and a broad spectrum of content on social media platforms. I also took the initiative to refresh brand visual elements according to the changing seasons and holidays, ensuring a dynamic and engaging brand presence.
Art Direction
UX/UI DESIGN | CONTENT CREATION
Guiding the creation of the official business website—an essential platform for product showcase and sales. Responsible for website layout, design, and user experience to guarantee an intuitive and visually captivating interface. Crafting compelling product descriptions, visuals, and engaging content to captivate visitors and seamlessly guide them through the purchasing journey.
Business Development
Design • Development
MY ROLES
Despite intense competition, particularly from manufacturing firms that provide mass-produced press-on nails, Little Clouds and Unicorns maintain a distinctive edge through the handcrafted approach and comprehensive customization. These qualities, highly priced by modern consumers, set it apart in the market.
COMPETITOR ANALYSIS
TARGET AUDIENCE
VALUES:
-
Convenient, thematic nail design
-
Character portrayal impact
NAIL ART INTEREST:
-
Essential element of cosplay
-
Plays a role in completing each character look
-
Enjoys experimenting with nail designs
STYLE:
-
Drawn to Japanese anime / cartoons
-
Specialises in intricate and accurate costumes
-
Inventive prop and costume crafting
CHARACTER / PERSONALITY:
-
Meticulous in her cosplay projects
-
Creative with a sharp eye for aesthetics
-
Collaborative and enthusiastic nature
-
Attention to detail
BACKGROUND:
-
Experienced, dedicated cosplayer
-
Passionate about fictional characters
Olivia
Female, 22-26 years old
Income: $45-50K
Avid Cosplayer
ONLINE PREFERENCE:
-
Active on Instagram, Tiktok, and Youtube
-
Shares transformation videos
-
Engages actively with followers
INFLUENCE:
-
Respected in the cosplay community
-
Often invited to conventions / competitions
-
Collaborates with other artists and cosplayers
VALUES:
-
High-quality design for special occasions
-
Delicacy enhances perfect weddings
NAIL ART INTEREST:
-
As integral bridal detail
-
Expects impeccable nails to match bridal look
-
Coordinates nail styles with bridesmaids
STYLE:
-
Understated yet elegant fashion sense
-
Prefers fantasy and exquisite bridal elements
-
Embraces sophistication and refinement
CHARACTER / PERSONALITY:
-
Organised, discerning, perfectionist
-
Invested in her unique wedding vision
-
Methodical and careful in decisions
-
Thrives on organisation and thoroughness
BACKGROUND:
-
Precision-focused market coordinator
-
Detail-oriented bride in wedding planning
Kyla
Female, 28-32 years old
Income: $60-70K
Meticulous Bride
ONLINE PREFERENCE:
-
Active on Instagram and Tiktok
-
Shares daily life, memorable moments
-
Follows creative local artists
INFLUENCE:
-
Trusted advisor within social circle
-
Offers expert recommendations
-
Supports local small businesses
VALUES:
-
Prioritises coordinated looks
-
Stays on top of the latest trends
NAIL ART INTEREST:
-
As an extension of personal style
-
Convenience of outfit-matching designs
-
Explores diverse nail shapes & lengths
STYLE:
-
Embraces dynamic, eye-catching ensembles
-
High fashion with unique personal touches
-
Appreciates diverse and creative nail art
CHARACTER / PERSONALITY:
-
Confident in expressing personal style
-
Open to experimenting with bold looks
-
Enthusiastic about setting new trends
-
Possess a keen eye for aesthetics
BACKGROUND:
-
Fashion/Beauty blogger, Content creator
-
Attends fashion events regulaly
Stephanie
Female. 30-35 years old
Income: $55-65K
Fashionista
ONLINE PREFERENCE:
-
Active on Instagram, Tiktok and Youtube
-
Shares valuable tips and insights on trends
-
Keeps followers engages with inspiring posts
INFLUENCE:
-
Holds sway as a trendsetter
-
Inspires others to embrace new styles
-
Strong impact on fashion and beauty choices
BRAND EXPERIENCE:
With its dreamlike visuals, imaginative language, and a touch of fantasy, the brand aims to spark a sense of wonder and creativity in every customer.
BRANDING
Dreamy • Magical • Fantasy
COLOUR PALETTE:
The brand's colour palette showcases gentle pastels such as serene cotton candy pink, soothing lavender, and tranquil baby blue. The dominant shades of blue and purple are delicately complemented by subtle touches of yellow and pink, creating an enchanting atmosphere reminiscent of a dreamy cloud-filled sky.
Cost-effective, attractive packaging: coloured bubble envelopes for protection and holographic bags to match branding, nail card display designs, clear How-to cards for easy instructions. Blending practicality with aesthetics while improving transport efficiency.
PRODUCT PACKAGING
> BUBBLE ENVELOPE
> HOLOGRAPHIC BAG
> NAIL KIT
> HOW-TO POST CARDS
> PRESS ON NAILS
> BUBBLE ENVELOPE
The packaging is strategically designed for both enchantment and cost-effectiveness. Orders are secured in blue or pink bubble envelopes for a touch of charm and protection. Holographic bags add a dash of magic, while nail cards exhibit designs and offer organised display. Clear How-to cards with icons ensure easy step-by-step instructions for applying and removing, reducing confusion. This thoughtful approach combines practicality and fantasy, encapsulating the brand's essence while optimising shipping efficiency.
PRODUCT PACKAGING
> HOLOGRAPHIC BAG
> NAIL KIT
> HOW-TO POST CARDS
> PRESS ON NAILS
The packaging is strategically designed for both enchantment and cost-effectiveness. Orders are secured in blue or pink bubble envelopes for a touch of charm and protection. Holographic bags add a dash of magic, while nail cards exhibit designs and offer organised display. Clear How-to cards with icons ensure easy step-by-step instructions for applying and removing, reducing confusion. This thoughtful approach combines practicality and fantasy, encapsulating the brand's essence while optimising shipping efficiency.
PRODUCT PACKAGING
> BUBBLE ENVELOPE
> HOLOGRAPHIC BAG
> NAIL KIT
> HOW-TO POST CARDS
> PRESS ON NAILS
ART DIRECTION
Each nail design features playful names that evoke enchantment. Creating engaging and interactive content on social media platforms to encourage meaningful interactions. The art direction accentuates simplicity, skillfully utilising layered white objects against backgrounds to highlight products in photography.
Instagram • Facebook • Tiktok • Etsy
The website features a concise and professional design, incorporating well-organised sections to showcase product categories and product lines. The combination of attention-grabbing banners and well-presented product thumbnails creates an appealing and visually engaging browsing experience for users.
FINAL OUTCOME
The website features a concise and professional design, incorporating well-organised sections to showcase product categories and product lines. The combination of attention-grabbing banners and well-presented product thumbnails creates an appealing and visually engaging browsing experience for users.
FINAL OUTCOME
The website features a concise and professional design, incorporating well-organised sections to showcase product categories and product lines. The combination of attention-grabbing banners and well-presented product thumbnails creates an appealing and visually engaging browsing experience for users.
FINAL OUTCOME
Meticulously crafted story templates offer a convenient avenue to engage audiences, share posts or stories, and showcase brand products as ambassadors while maintaining consistent branding. Tailored to each brand's unique identity, they seamlessly integrate Little Clouds and Unicorns' signature touch for a harmonious blend of styles.
STORY TEMPLATES
Etsy, as a promising debut platform, does present certain limitations in terms of customization options. The store's structural rigidity restricts extensive design modifications. However, creative adaptation within these constraints can effectively convey the brand essence. This strategic approach serves as an effective initial step, especially considering the business's budget at the time. Future plans include developing a dedicated website, which will eventually redirect all traffic to its official website or social media platforms.
ETSY SHOP
WEBSITE
Real House Canada’s website serves as more than just an online store; it acts as a valuable resource, providing customers with in-depth knowledge about its product ingredients, saving them time and eliminating risk of misinformation. Unlike other websites, it offers extensive text and links based on scientific research.
ORDER FORM
The objective of creating an order form for Little Clouds and Unicorns is to optimise the ordering process, ensuring a seamless customer experience and minimising order management errors. A user-friendly order form has been meticulously designed, tailored to the business's price tiers and customisation offerings, effectively streamlining the ordering procedure for customers. This form not only enhances user convenience but also conveys professionalism, thereby bolstering the brand's reputation.
Typeform / Google Form
Meticulously crafted story templates offer a convenient avenue to engage audiences, share posts or stories, and showcase brand products as ambassadors while maintaining consistent branding. Tailored to each brand's unique identity, they seamlessly integrate Little Clouds and Unicorns' signature touch for a harmonious blend of styles.
STORY TEMPLATES
The packaging of most health supplement products on the market is usually just labels on the bottle.
ETSY SHOP
The process begins by collecting essential customer information for future communication. Customers are then guided through design options, accompanied by pertinent questions and choices. Upon confirming the nail design, they proceed to select their preferred nail shape and size. The approach prioritises key inquiries for submission and is followed by a direct confirmation, underscoring the brand's dedication to customer satisfaction.
FLOW CHART
Meticulously crafted story templates offer a convenient avenue to engage audiences, share posts or stories, and showcase brand products as ambassadors while maintaining consistent branding. Tailored to each brand's unique identity, they seamlessly integrate Little Clouds and Unicorns' signature touch for a harmonious blend of styles.
STORY TEMPLATES
Etsy, as a promising debut platform, does present certain limitations in terms of customization options. The store's structural rigidity restricts extensive design modifications. However, creative adaptation within these constraints can effectively convey the brand essence. This strategic approach serves as an effective initial step, especially considering the business's budget at the time. Future plans include developing a dedicated website, which will eventually redirect all traffic to its official website or social media platforms.
ETSY STOREFRONT
WEBSITE
Real House Canada's vision for its retail stores is "Your Family's Health Store", a health and wellness boutique that offers a warm, welcoming and natural experience. Corresponding to the website, product categories and product lines are displayed in sections.
Coming Soon
WEBSITE
Little Clouds and Unicorns is currently in the early stages of building its own website, a project that has recently commenced and is actively under discussion and development. This strategic initiative is geared towards creating an immersive online platform that effectively showcases and facilitates the purchase of the brand's unique nail designs. The forthcoming website will serve as a virtual storefront, providing customers with easy access to explore the enchanting collection of designs and make seamless purchases.
Coming Soon
Overview
Handmade Press-on nails
Little Clouds and Unicorns,
created by Anne, a new at-home
mom who always had an interest in
doing self nails. She has decided to
use her creativity to start a press-on
nail business.
A landing page is currently being created to offer a sneak peek and redirect potential customers to its social media platform while the main website is in development.
LANDING PAGE
The primary typeface chosen for the brand is a playful script font that emulates hand-lettering, contributing to a personalized and artisanal sensation. This script font is harmoniously complemented by a clean sans-serif font, striking a perfect equilibrium between legibility and upholding the brand's captivating charm.
TYPOGRAPHY
The primary typeface chosen for the brand is a playful script font that emulates hand-lettering, contributing to a personalized and artisanal sensation. This script font is harmoniously complemented by a clean sans-serif font, striking a perfect equilibrium between legibility and upholding the brand's captivating charm.