The primary typeface chosen for the brand is a playful script font that emulates hand lettering, contributing to a personalized and artisanal sensation. This script font is harmoniously complemented by a clean sans-serif font, striking a perfect equilibrium between legibility and upholding the brand's captivating charm.
TYPOGRAPHY
Science-based Canadian health and wellness brand, proudly providing customers with series of natural health products, suitable for all family members.
REAL HOUSE CANADA
BRANDING | WEBSITE | RETAIL
Upon joining Real House Canada during its start-up phase, I assumed the role of spearheading the company's brand and product design. As the organization expanded and the team grew, I also took on the responsibility of overseeing the design team in China and Singapore, ensuring a unified brand presence across all operations.
Brand Design
TVC | EVENTS | EXHIBITIONS
Collaborated closely with the marketing manager to conduct market research and successfully coordinated various promotional activities. Additionally, I represented the company at international exhibitions, effectively showcasing our brand and products while establishing valuable connections with local distributors and agents.
Marketing
RESEARCH | PRESENTATION
Actively participated in the company’s business development. This involved co-creating pitches and proposals with key stakeholders to secure government funding and support, as well as seeking investors and strategic partners. I also led the training of new team members, driving company growth and success.
Business Development
Design • Marketing • Business
MY ROLES
Science-based Canadian health and wellness brand, proudly providing customers with series of natural health products, suitable for all family members.
REAL HOUSE CANADA
RESEARCH
Real House Canada aims to establish itself as a distinguished and proud Canadian "Family Health Store" by providing a diverse range of products that are SIMPLE, EFFECTIVE, and HIGHLY BENEFICIAL. The extensive product selection serves to streamline the shopping experience for families, alleviating confusion when choosing the right product and ensuring top-notch quality.
Product • Market • Audience
The primary target markets are China, and Southeast Asia (including Hong Kong, Singapore, and Korea), and a secondary focus is on North America, mainly Canada and the US.
Target Markets
During the business's start, we used traditional marketing, focusing on community engagement. We created custom messages, videos, and infographics to educate about product benefits.
Marketing Strategies
Closely tracking market trends, including natural ingredients, effectiveness, and sustainability. Also, exploring cultural differences, regulations, and regional dynamics for ongoing product development that meets market demands.
Product Development
Researching key export regulations and certifications for health supplements, ensuring global compliance.
Regulations & Compliance
In a competitive health supplement industry, differentiation is vital, especially against strong local competitors. Through a comprehensive analysis of these rivals, we've chosen to stand out by focusing on marketing the unique product formulations that cater to specific health needs. This approach serves discerning consumers and sets the brand apart in the market.
COMPETITIVE ANALYSIS
TARGET AUDIENCE
PAINS:
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Concerned about product safety and efficacy
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Struggles to find reliable information
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Frustrated by non-family-friendly products
SAY and DO:
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Shares experiences with fellow moms
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Searches online for health products info
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Purchases based on quality, not by price
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Chooses products cater to family needs
HEAR:
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Listens to creditable health podcasts
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Values health professionals' recommendations
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Hears positive feedback from other parents
SEE:
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Reads product reviews and ratings
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Follows health trend posts on social media
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Notices ads for natural and organic products
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Recognises importance of natural sources
THINK and FEEL:
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Responsible for family's health and wellness
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Balancing multiple family roles and needs
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Prioritising family health and well-being
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Values convenient and time-saving options
Female, 35-50 years old, married
Income: $100K+
Young children
Millennial Moms
PAINS:
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Concerned about staying active and energetic
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Struggles to find effective supplements
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Frustrated by intricate online shopping
SAY and DO:
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Shares journey and results with friends
- Searches for aging well info online
- Chooses age specific supplements
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Favours user-friendly online shopping
HEAR:
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Listens to doctor advice on health strategies
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Hears positive testimonials from peers
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Attends seminars on aging and nutrition
SEE:
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Researches health-related content online
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Reads educational contents on nutrition
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Notices diverse supplement choices
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Recognises the value of targeted supplement
THINK and FEEL:
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Prioritising health to enjoy life to the fullest
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Focusing on self-care and partner's well-being
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Concerned about aging and quality of life
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Experiencing age-related body changes
Female, 45-65 years old, married
Income: $100K+
Independent children
Health Enthusiasts
PAINS:
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Frustrated by health industry misinformation
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Worries about long-term health effects
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Struggles to find high-quality products
SAY and DO:
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Shares scientific findings with peers
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Joins informed health discussions
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Seeks time-efficient health strategies
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Prefers online shopping for convenience
HEAR:
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Listens to health experts' advice and opinion
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Engages in supplement benefit discussions
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Attends wellness webinars and workshops
SEE:
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Reads health scientific research papers
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Notices supplement options during errands
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Seeks evidence-based health products
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Participates in online health talks
THINK and FEEL:
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Values effective health maintenance
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Trusts in scientific research for decisions
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Seeks efficient and science-backed solutions
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Motivated for peak health performance
Male. 35-45 years old, single
Income: $100K+
No children
Educated Professionals
Mobile functionality is prioritized to cater to the predominantly Asian customer base, ensuring a seamless experience on both desktop and mobile devices. The checkout process was optimized based on customer feedback, guaranteeing a simple and straightforward transaction.
WEB APP
The website features a concise and professional design, incorporating well-organized sections to showcase product categories and product lines. The combination of attention-grabbing banners and well-presented product thumbnails creates an appealing and visually engaging browsing experience for users.
FINAL OUTCOME
MARKETING
As the lead designer, I worked closely with production and marketing teams to maintain consistent messaging and branding across all channels. I contributed to the creation of engaging storyboards and impactful taglines to enhance audience engagement. Additionally, I actively participated in local and global events to expand our outreach and presence.
TV Commercials • Events • International Exhibitions
MARKETING
Real House Canada's vision for its retail stores is "Your Family's Health Store", a health and wellness boutique that offers a warm, welcoming and natural experience. Corresponding to the website, product categories and product lines are displayed in sections.
Commercials • Events •
International Exhibitions
Blending fonts for diversity, employing a clean typeface for the company's primary text and body content, an elegant choice for the beauty line, and a bold option for the "Unique Formula" product line and tagline. This creates a balanced and captivating typographic style that reflects the diverse offerings of Real House Canada.
TYPOGRAPHY
HEALTH SUPPLEMENT
The packaging of most health supplement products on the market is usually just labels on the bottle. In order to create a high-end brand image, we decided to include an outer box and an instruction manual. Since the brand aims to become an international brand, the manual contains multiple languages.
In order to follow the brand concept to provide customers with simple, effective, and beneficial solutions, each product is assigned a relevant/corresponding colour and symbolic drawings or images for obvious distinction. Since pharmaceutical scientific research and unique product formulations are the focus of the brand, most products incorporate doctor pictures for a professional look. Considering that the brand’s target market is mainly in Asia and the language barrier that the target audience may have, simple and explicit pictures are used as the centre of the packaging design.
PRODUCT PACKAGING
WEBSITE
Real House Canada’s website serves as more than just an online store; it acts as a valuable resource, providing customers with in-depth knowledge about its product ingredients, saving them time and eliminating risk of misinformation. Unlike other websites, it offers extensive text and links based on scientific research.
WEBSITE
Real House Canada’s website serves as more than just an online store; it acts as a valuable resource, providing customers with in-depth knowledge about its product ingredients, saving them time and eliminating risk of misinformation. Unlike other websites, it offers extensive text and links based on scientific research.
Wireframe
WEBSITE
Real House Canada’s website serves as more than just an online store; it acts as a valuable resource, providing customers with in-depth knowledge about its product ingredients, saving them time and eliminating risk of misinformation. Unlike other websites, it offers extensive text and links based on scientific research.
Wireframe
WEBSITE
Real House Canada’s website serves as more than just an online store; it acts as a valuable resource, providing customers with in-depth knowledge about its product ingredients, saving them time and eliminating the risk of misinformation. Unlike other websites, it offers extensive text and links based on scientific research.
Wireframe
Real House Canada debuted with an extensive product catalogue of 100+ items. Recognizing the importance of clarity and efficiency in enhancing customer experience, we streamlined the user flow. Through categorized sections and intuitive navigation, customers can seamlessly explore, find items, access product information, and purchase effortlessly. Committed to a smooth online shopping journey.
USER FLOW
Real House Canada debuted with an extensive product catalogue of 100+ items. Recognizing the importance of clarity and efficiency in enhancing customer experience, we streamlined the user flow. Through categorized sections and intuitive navigation, customers can seamlessly explore, find items, access product information, and purchase effortlessly. Committed to a smooth online shopping journey.
USER FLOW
WEBSITE
Real House Canada’s website serves as more than just an online store; it acts as a valuable resource, providing customers with in-depth knowledge about its product ingredients, saving them time and eliminating the risk of misinformation. Unlike other websites, it offers extensive text and links based on scientific research.
Wireframe
EVENTS
RETAIL STORE OPENING (2017)
Real House Canada's retail store is designed to capture the essence of "Your Family's Health Store," creating a warm and natural atmosphere. The window display, inspired by Canadian winter mountains, emphasizes the flagship product's origins.
LUNCHEON (2017)
BC CARES ABOUT HEALTH AWARENESS CHARITY LUNCHEON
Guest Speaker: Dr. Karl Maret
Beneficiary: Alzheimer Society of B.C.
Sponsored by: Manning Elliott, BGI Group, Sing Tao Daily
Affiliates: Steve Nash, YYoga, Pomme
BRAND EVENT (2018)
New product launches, tastings, and seminars serve to connect with existing customers and attract new audiences, fostering valuable interactions and relationships.
EVENTS
RETAIL STORE OPENING (2017)
Real House Canada's retail store is designed to capture the essence of "Your Family's Health Store," creating a warm and natural atmosphere. The window display, inspired by Canadian winter mountains, emphasizes the flagship product's origins.
LUNCHEON (2017)
BC CARES ABOUT HEALTH AWARENESS CHARITY LUNCHEON
Guest Speaker: Dr. Karl Maret
Beneficiary: Alzheimer Society of B.C.
Sponsored by: Manning Elliott, BGI Group, Sing Tao Daily
Affiliates: Steve Nash, YYoga, Pomme
BRAND EVENT (2018)
New product launches, tastings, and seminars serve to connect with existing customers and attract new audiences, fostering valuable interactions and relationships.
The website features a concise and professional design, incorporating well-organized sections to showcase product categories and product lines. The combination of attention-grabbing banners and well-presented product thumbnails creates an appealing and visually engaging browsing experience for users.
FINAL OUTCOME
2021
FLAGSHIP PRODUCT VIDEO
2019
BEAUTY SECRET® PROMO VIDEO
2017
BRAND VIDEO
BRAND POSITION:
ONE-STOP shop for all of your health needs
BRANDING
Professional • Caring • Luxurious
COLOUR PALETTE:
Taking into consideration stakeholder preferences and the company's position, the chosen colour palette of charcoal black and gold conveys the luxury associated with the brand, reflecting its premium positioning. Additionally, secondary colours such as dark grey, brown, and yellow are employed for branded prints, website elements, and documents, effectively enhancing visual appeal.
MARKETING
As the lead designer, I worked closely with production and marketing teams to maintain consistent messaging and branding across all channels. I contributed to the creation of engaging storyboards and impactful taglines to enhance audience engagement. Additionally, I actively participated in local and global events to expand our outreach and presence.
Commercials • Events • International Exhibitions
REAL NUTRIENT
This brand acts as Real House Canada's dedicated partner in China, with a specific focus on the Chinese customer base. Both the logo and packaging design are carefully crafted to align with the client's preferred style and chosen elements while maintaining an emphasis on simplicity. As part of Real House Canada's presence in China, the packaging design is distinct yet maintains subtle connections to its product line. The use of primary and secondary contrasting colours allows for clear differentiation between different products, while a unified layout ensures a cohesive visual presentation.
2021 | Logo • Product Packaging
2017-2023
NOPA 2017 (HK)
FOOD EXPO 2017 (HK)
FHC 2017 (SHG)
HEALTH EXPO 2018 (YVR)
SIAL 2019 (AUH)
MEDICAL HEALTH FAIR 2021 (HK)
VITA FOODS ASIA 2023 (BKK)
MEDICAL HEALTH FAIR 2023 (HK)
INTERNATIONAL EXHIBITIONS
Science-based Canadian health and wellness brand, proudly providing customers with series of natural health products, suitable for all family members.
REAL HOUSE CANADA
BRANDING | WEBSITE | RETAIL
Upon joining Real House Canada during its start-up phase, I assumed the role of spearheading the company's brand and product design. As the organization expanded and the team grew, I also took on the responsibility of overseeing the design team in China and Singapore, ensuring a unified brand presence across all operations.
Brand Design
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TVC | EVENTS | EXHIBITIONS
Collaborated closely with the marketing manager to conduct market research and successfully coordinated various promotional activities. Additionally, I represented the company at international exhibitions, effectively showcasing our brand and products while establishing valuable connections with local distributors and agents.
Marketing
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RESEARCH | PRESENTATION
Actively participated in the company’s business development. This involved co-creating pitches and proposals with key stakeholders to secure government funding and support, as well as seeking investors and strategic partners. I also led the training of new team members, driving company growth and success.
Business Development
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Design • Marketing • Business